Terms and Conditions

Last updated August 19, 2026

These Terms and Conditions are a legally binding agreement between you (personally or on behalf of an entity) and Silver Apple Studios LTD, doing business as SnipForm, a company registered in England with its registered office at 22 Wenlock Road, London N1 7TA, United Kingdom ("SnipForm", "we", "us", "our"). They govern the snipform.io website, the app.snipform.io dashboard, our APIs and SDKs, the tracking and form scripts you embed on your own websites, and everything else we provide (together, the "Services").

By creating an account or using the Services you agree to these Terms. If you do not agree, do not use the Services. The Services are for business use by people at least 18 years old. We may update these Terms from time to time; the "Last updated" date changes when we do, and material changes are announced to account holders. Continued use after changes take effect is acceptance.

1. The Services

SnipForm is conversion infrastructure: cookieless analytics, form handling, landing pages, conversion tracking, and related tooling that you run on websites you own or are authorised to operate (your "Properties"). You install our scripts or call our APIs on your Properties; data collected there flows into your SnipForm account.

2. Accounts

Registration information must be true, accurate, and kept current. You are responsible for your credentials and for everything done under your account, including by team members you invite - make sure they are aware of these Terms. We may suspend or terminate accounts created with false information or used in breach of these Terms.

3. Plans, fees, and billing

  • Paid plans are subscriptions billed in advance on a recurring basis through our payment provider (Stripe; card details never touch our servers). By subscribing you authorise recurring charges until you cancel.
  • Plans are sized by usage (such as monthly session pools). We may offer one-off boosters and plan changes; upgrades take effect immediately, and price changes are announced before they apply to you.
  • Prices may be stated exclusive of VAT or other taxes, which are added where required. We may correct pricing errors, even after payment.
  • Cancellation: you can cancel at any time from your account; cancellation takes effect at the end of the current paid term. Except where the law requires otherwise, fees already paid are not refunded. If you are unsatisfied, email [email protected].

4. Free plan

Free plans carry usage limits and display SnipForm branding on forms. You may not remove or obscure that branding, programmatically or otherwise, while on the Free plan. We may adjust free-plan limits and features at our discretion.

5. Your data

Data collected through the Services on your Properties - analytics sessions and events, form submissions, contacts, and content you create ("Customer Data") - belongs to you. You grant us the limited licence needed to host, process, back up, and display it for the purpose of providing the Services, and no more. We do not sell Customer Data and we do not use it for advertising. Our Privacy Notice describes how data is handled; for personal data your visitors provide, you are the controller (POPIA: responsible party) and we process on your instructions. Deleting a submission, contact, form, property, or your account deletes the corresponding Customer Data as described on our compliance page. We keep routine backups, but you remain responsible for maintaining your own copies of anything you cannot afford to lose.

6. Your responsibilities

You are responsible for how you deploy the Services on your Properties. In particular, you agree to:

  • only install the Services on Properties you own or are authorised to operate;
  • comply with the privacy and data protection laws that apply to you and your visitors (including GDPR, UK GDPR, POPIA, and US state privacy laws), publish your own privacy notice, and obtain any consents your configuration or jurisdiction requires;
  • not use the Services to collect data from children knowingly, or to collect regulated data categories the Services are not designed for (such as data subject to HIPAA or GLBA), or special-category data without a lawful basis;
  • comply with the marketing laws that apply to messages you send using data from the Services (such as POPIA section 69 and equivalent rules elsewhere);
  • keep any data you route out of SnipForm (webhooks, Slack, Zapier, ad platforms, your own endpoints) protected to at least the standard the law requires of you.

7. Acceptable use

Automated access through our documented scripts, SDKs, and APIs is what the Services are for and is welcome within published limits and token scopes. You agree not to:

  • circumvent, disable, or interfere with security or usage-limit features, or probe or test the vulnerability of the Services without written permission;
  • interfere with, disrupt, or create an undue burden on the Services or connected networks, or attempt unauthorised access to other customers' data;
  • use the Services for anything unlawful, deceptive, or fraudulent, or to transmit malware or spam;
  • copy, resell, sublicense, or white-label the Services without our written agreement, or use them to build a competing product by systematic extraction of our software or data;
  • decompile or reverse engineer the Services except as applicable law permits;
  • misrepresent your affiliation with SnipForm or remove proprietary notices.

8. Intellectual property

The Services - software, design, content we authored, and our trademarks - are owned by or licensed to us and protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable licence to use them for the duration of these Terms. Your Properties and your Customer Data remain yours. If you send us feedback, ideas, or suggestions, we may use them to improve the Services without restriction or compensation - that is the only licence you grant us over anything you tell us.

9. Third-party services

The Services integrate with third parties you may choose to connect (such as Slack, Zapier, Google, Meta, and Shopify) and may link to third-party websites. Those services have their own terms and privacy practices, which we do not control and are not responsible for. What you route to them is your configuration and your responsibility.

10. Privacy

Our Privacy Notice is incorporated into these Terms. The Services are hosted in the European Union (Belgium); by using them you acknowledge your data is processed there as the notice describes.

11. Availability and changes

We work to keep the Services fast and available, but we do not guarantee uninterrupted operation - maintenance, upgrades, and faults happen. We may change, add to, or discontinue features at any time. Where a change materially reduces a paid plan's core functionality, we will tell account holders in advance where reasonably practicable.

12. Term and termination

These Terms apply while you use the Services. You may stop at any time and delete your account from the dashboard; deletion removes your Customer Data as described in section 5. We may suspend or terminate your access if you materially breach these Terms, if required by law, or to protect the Services or other customers - with notice where reasonably practicable. Sections that by their nature should survive termination (including 5, 8, and 13-16) survive.

13. Disclaimer

THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE ERROR-FREE OR UNINTERRUPTED, OR THAT ANALYTICS FIGURES ARE SUITABLE AS THE SOLE BASIS FOR ANY DECISION. NOTHING IN THESE TERMS EXCLUDES LIABILITY THAT CANNOT BE EXCLUDED BY LAW.

14. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, WE AND OUR DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, LOST REVENUE, OR LOSS OF DATA, ARISING FROM YOUR USE OF THE SERVICES. OUR TOTAL LIABILITY FOR ANY CAUSE WHATSOEVER IS LIMITED TO THE AMOUNT YOU PAID US IN THE ONE (1) MONTH BEFORE THE CAUSE OF ACTION AROSE. SOME LAWS DO NOT ALLOW CERTAIN LIMITATIONS, SO PARTS OF THIS SECTION MAY NOT APPLY TO YOU.

15. Indemnification

You agree to defend, indemnify, and hold us harmless from claims, losses, and reasonable legal fees arising out of your Customer Data, your use of the Services in breach of these Terms or of applicable law (including privacy law obligations you owe your visitors), or your violation of a third party's rights. We may assume the exclusive defence of any matter subject to this indemnity, at your expense, and you agree to cooperate with that defence.

16. Governing law and disputes

These Terms are governed by the laws of England and Wales, excluding the United Nations Convention on Contracts for the International Sale of Goods. Before starting formal proceedings, both parties agree to attempt to resolve any dispute informally for at least thirty (30) days from written notice. Disputes are subject to the non-exclusive jurisdiction of the courts of London. If you are a consumer habitually resident in the EU or EEA, you also keep the protections of the mandatory provisions of your country's law and may bring proceedings there.

17. Electronic communications

Using the Services, emailing us, and completing online forms are electronic communications. You consent to receiving communications from us electronically, and agree that electronic agreements, notices, disclosures, and records satisfy any legal requirement that they be in writing.

18. California users and residents

If a complaint with us is not satisfactorily resolved, you can contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, California 95834, or by telephone at (800) 952-5210 or (916) 445-1254.

19. Miscellaneous

These Terms, together with the policies referenced in them, are the entire agreement between you and us. If any provision is found unenforceable, it is severed and the rest stands. Our not enforcing a provision is not a waiver of it. We may assign our rights and obligations; you may not without our consent. Neither party is liable for delay or failure caused by events beyond its reasonable control. Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between you and us.

20. Contact

Silver Apple Studios LTD (t/a SnipForm), 22 Wenlock Road, London N1 7TA, United Kingdom ยท [email protected]